Videographers record social
or business events. Still photography was once the means of
preserving memories. Now, just about every individual family or
business owns a DVD player. This opens up a unique home
based business opportunity.
The demand for video production services is
growing. Event videographers specialize in recording special
events, such as weddings, parties, business meetings, and so
forth. If you decide to specialize in an area such as legal
deposition, you may need certification.
Technology is constantly changing. You can buy
or rent the latest equipment. If you rent, you do not have to
worry about maintaining the equipment or purchasing insurance
if it is lost or stolen. Renting can be more expensive, but you
can consider it until you build your home based business.
You may want to gain experience by taking
courses or working as an assistant to an established
videographer in your area. This is one of the latest
home based business ideas.
What does it take for this
business?
This home based business requires technical
expertise in the use of the camera and editing equipment,
imagination, and creativity. You need to be patient, accurate,
and detail-oriented. You need to be able to work with
others.
What do I need to operate this
business?
You need space to set up your editing
equipment. You should develop a relationship with a
duplication service.
To provide a quality product for this home
based business, you need a high-quality video camera, a Mac
computer and editing software. Your costs, if you do not have
this equipment, will start at $5000 and could be $10,000 or
more.
Basic Equipment and Supplies:
Video camera
Mac computer
Editing software
DVD/CD burner
You can review resources for this home based
business here.
What services do I
provide?
Videography and editing for
Weddings
Engagement Parties
Corporate Events
Trade Shows
Conferences
Marketing/Advertising
Commercials
What are my potential
earnings?
$30,000 to $100,000 annually
The amount you earn depends on the number of
jobs you have each week and your experience. If you tape
parties, recitals, school events, and so on, you may be able to
sell copies to friends and relatives.
How much do I charge for my
services?
Fees range from $50 to $75 per hour. Event
videographers, such as for weddings put together packages
ranging from $1000 to $3500. You could also charge $1250 to
$1500 per day plus expenses. Check with other video services to
see what the rates are in your area.
How do I bill for my services?
You invoice your clients for services rendered.
You can also ask for a deposit upfront.
How do I market my
business?
Offline
Purchase ads in local/community newspapers.
List your home based business in the Yellow Pages.
Network with local businesses and organizations
that sponsor events in your community.
Place brochures in party shops, bridal shops,
bridal salons, tuxedo shops, florist shops, beauty
salons, deli's, gourmet food stores, and community
centers.
Volunteer to videotape events in your community.
Pass out business cards and brochures.
Send direct mail to schools, theater groups, real
estate agencies, attorneys, and insurance companies
in your community.
Attend trade shows.
List your service in consumer publications.
Online
Create a Web site with streaming video of events
you have taped.
List your home based business services in online
directories.
Issue an online press release.
Link your Web site to related businesses.
Link your Web site to Web sites in your community.
List your Web site in online trade publications.
Publish client testimonials on your Web site.
Participate in newsgroups and discussion forums
related to you business.
This home based business
offers the opportunity to specialize in a particular area of
videography. Review resources for this home based business
here.